A good week so far for British
TV fans, especially those who want a little more
interactivity than simply mashing a red button. The UK's satellite behemoth has announced a partnership with zeebox to create a companion app for its scheduling. Once released, you'll be able to connect with fans of the same shows, digest more program information and even purchase on-screen products. You might be doing all of these things with a
laptop or
tablet already, of course, but at least now you can spare your non-interested friends all those continued
America's next top model tweets. If this sounds a bit like Facebook, Twitter and Amazon functionality bundled into an app, you might be right.
Sky, however, clearly hopes this dedicated approach will give its programming that extra edge once the iPad / iPhone app pops up some time before the end of Q2. Viewers without iDevices will be able to access the goodies via more vanilla online methods. Hit the PR over the jump for more info.
Continue reading Sky to introduce 'augmented' TV viewing with zeebox companion app
Sky to introduce 'augmented' TV viewing with zeebox companion app originally appeared on Engadget on Tue, 10 Jan 2012 07:42:00 EDT. Please see our terms for use of feeds.
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